WHAT IS GDPR, AND HOW DOES IT AFFECT B2B DATABASES?

General Data Protection Regulation, or simply GDPR, is an overarching data protection law enacted by the European Union in May 2018. It aims at protecting the personal data of all European Union citizens. The regulation affects the way organizations conduct their businesses, especially for companies targeting the B2B sector. Understanding how GDPR

Reactivating subscribers who have become inactive is key to maintaining a healthy list and improving overall engagement. Here's how to breathe life back into those dormant users. Understanding Inactive Subscribers The inactive subscriber is defined as one who has not taken action on your e-mails for a certain period of time, say not opening o